Installing a search engine on your site
4th February 2010
Does your site contain a wealth of information that can be used to answer your customers questions or learn what they need to know before making a purchase online?
- Your visitor may leave your site sooner because they are not able to find the information they need.
Here are several advantages that a search facility can do for your site:
Site search is customer convenience
- Help visitors find info. quickly.
- Reduces the need for complex navigation.
Site search changes the focus to the customer
- Allows a site to adapt to different customer needs
More web users demand site search tools
- Each visitor has a different method for using a web site.
Web marketing is enriched with site search user data
- With analytics, we can help you evaluate the behaviour of your web visitor. The site search process is recorded to reveal the words and pages which your visitor is seeking.
- Online sales can be related to the content search funnel
- Usability data can provide insight to web site areas that are either useful or not well indexed.
Site search can help improve search engine optimisation
- The keywords used by your visitor may offer new opportunities for product or content. The terminology used on one page may not suit a particular audience. Reviewing these terms helps web managers tweak their content.
Site search can help you be competitive
- Keywords can help create new ideas for products and services.
- Does your competition have site search?
CALL US for more information about installing a Site Search Engine.