Web marketing strategies
- Design and Code Strategies.
- Search Engine Optimising.
- Linking Strategies.
- Traditional Strategies.
- E-Mail Strategies.
- Paid Advertising Strategies.
Other Solutions
Choosing Your Best Keywords
Search engine optimisation is results-oriented. Research indicates that over 80% of web site visitors come from search engines.
- Make a list of keywords that people are likely to use when looking for your site.
- Develop your keywords into a list of keyword phrases.
- Do not use keywords that are too broad.
- Avoid individual common words in favour of more specific terms.
Search engine optimisation
Our optimising service can include writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted.
- We submit a site directly to Google and/or the Google sitemaps program.
- There is no such thing as a FREE lunch; link popularity schemes can be ineffective and/or counter productive.
- We strictly adhere to the acceptable practices of Google's webmaster guidelines.
Paid Advertising
Sponsored advertising campaigns such as Google Adwords:
- Your web site ad shows up on Google almost instantly.
- Provides account management, and with cost-per-click (CPC) pricing, charges only apply when users click on the ad.
- We control costs by setting a daily budget.
- Assumes every click is made and maximum cost per click is set
i.e. Positioning is relative to bid per click, viewers are an active audience